Ethos

For Ethos, Point Haus delivered a brand transformation built for bold growth. Seeking to scale by 200% in a single year, Ethos needed an identity that matched their ambition and set them apart from traditional general contracting firms.

The refreshed brand honors their foundation while pushing them into the future. A deep navy palette conveys stability, legacy, and trust, while gold accents signal elevation, precision, and a rising trajectory.

The updated mark—clean, assertive, and purpose-driven—captures their evolved energy and commitment to building a new industry standard. With this sharpened identity, Ethos is equipped to scale, disrupt, and lead—and Point Haus is proud to have helped lay the groundwork.