Aroma

For Aroma, Point Haus crafted a brand identity where every element tells a story of elegance, craftsmanship, and timeless beauty. The design approach blends sophistication with modernity, ensuring that every detail—down to the carefully chosen serif typography—embodies distinction and class.

Drawing inspiration from the opulence of royalty, the team developed a rich burgundy color palette, evoking depth, passion, and refinement. The branding was seamlessly integrated across all collateral, intentionally keeping the jewelry as the focal point. With an understated yet purposeful presence, the visual language enhances rather than competes, allowing each piece to shine as the true protagonist.

The result is more than a jewelry brand—it’s an experience. Point Haus positioned Aroma as a place where luxury meets meaning, and every design stands as a testament to the art of adornment.